IT Cosmetics

IT Cosmetics was founded in 2008 by Jamie Kern Lima, a TV news anchor who was unable to find products that solved her beauty concerns, including sparse brows and sensitive, rosacea-prone skin. Feeling overlooked by the beauty industry challenged Jamie’s confidence, but it also inspired her journey as an entrepreneur.

Jamie partnered with plastic surgeons and dermatologists to develop skincare-based, problem-solving makeup, and disrupted the industry by showing remarkable Before & Afters on real women with real skin concerns — women who deserved to feel confident and beautiful in their own skin.